Top Tips for Choosing The Perfect Venue

After many years of working in the events industry it is clear that choosing the right venue and location is key to a successful event.  Appeal of the venue and ease of reaching it can be what gets bums on seats.  With Christmas party bookings taking the forefront, we thought it would be helpful to share with you our top tips on how to get the venue right. Whether you are looking for grandeur, history, minimalistic or with an amazing view, there is something to suit all.


1.  Location Location Location – almost like buying a house!! You want a venue that is easily accessible – close to public transport, ideally a tube stop and within minutes from either your office or the venue front door.
Venue tubelines1

2. Type – The style of venue you choose sets the scene and tone of your event from the start.   Consideration of your audience and type of event is essential when choosing the venue.
Type of Venue                          Suggestions
Modern or traditional?                The View from The Shard vs. Stationers’ Hall
Christmas or summer party?      Bloomsbury Ballroom vs. The Thames Princess
Gothic or Art Deco?                    Two Temple Place vs. Eltham Palace and Gardens
Conference or product launch?  British Museum vs. The Worx
Ornate or minimalistic?               Lancaster House vs. 3 Olaf Street
Classic or themed?                     Kent House vs. Leighton House Museum
Venue exteriors

3. Budget – Budget plays a big part in the venue you choose.  Getting the balance right between venue hire for your dream venue and all the additional costs is imperative to ensure you fulfil your overall event objectives.  A more expensive venue may have more inclusions.  Are there basic packages on offer that you can add to if you wish to keep your event unique? Cooks and Partners have a range of venues to offer from £800 to £20,000.

Venue setup - dinner

4. Venue size – Determine the size of your guest list first and what you would like to do in the space.  It is often tempting to book a venue that is larger and appearing more glitzy when in fact a smaller and more intimate venue may provide a more natural atmosphere.  You may be able to book a smaller space within a large venue attraction such as the Museum of London, while still benefitting from the exhibitions on offer.

Venue interiors

5. Venue Amenities See what else the venues have to offer to enhance your event, whether outside space for a summer event, (The October Gallery, The Orangery at Holland Park) an amazing view (Harrow School, The View from The Shard) or exhibition/attraction which may mean you require less in terms of entertainment as a result (Wellington Arch, Museum of London).  Other considerations:  options for music and dancing, closing times, catering on offer, on-site facilities available and access.

To take some of the stress away why not give us a call and we will happily provide venue ideas, costs and availability to suit your event brief.  See more suggestions on Cooks & Partners venue list.

Call 020 7731 5282 or email

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