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A mindful cocktail masterclass | London Cocktail Week

Last month we assisted our client S’well bottle for their activated promotional event during London Cocktail Week at Icetank near Holborn.

The re-usable insulated bottle company invited a collection of social media influencers to join them in a morning’s mindful cocktail making alongside a brunch grazing station. Their mixology list included ingredient collaborations with Wild Life Botanicals alongside Gimber and Atopia Spirits; with all products having low or minimal ABV units. Guests were given the opportunity to shake and stir their way to mindfulness lead by the ‘Healthy Headonist’ Camille Vida of La Maison Wellness. S’well Bottle were keen to showcase their range of insulated bar products (including their beautiful flutes, tumblers, ice buckets and carafes) as well as their S’well Eats range which we brought to life, for guests to take home ‘over night oats with cacao and mango.

Our brunch station, arranged of sustainable risers; included marble plinths, wooden boards featuring Parma ham with chargrilled peach and rocket, Smashed avocado bruschetta and Green pea and kale spread with walnut bread, as well as hot pretty rostis and decorated frittatas. Our station was finished with living heather pots which were adopted by guests when the event finished.

This event joins a lengthening list of our clients wanting to offer a more mindful approach to networking and client entertaining. The hospitality industry has long been associated with offering alcoholic drinks in it’s various forms in order to offer an added sense of luxury and indulgence. It is becoming a rising trend to choose low alcohol ‘spirit mixers’ or mulled cordials and juices instead of promoting alcohol consumption.

If you are searching for more ideas with a more mindful approach to offering drinks at your events, or event at home, please do visit La Maison Wellness for some further ideas. Click here. Some of our favourites include: Lazy Matinée (which includes a coffee ‘liqueur’ from Australian brand Lyre’s) and Tropical Green (Featuring Orange blossom water and Kombucha.

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